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  1. Home
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  3. How the Tradition of Giving a Solitaire Diamond Ring Began

How the Tradition of Giving a Solitaire Diamond Ring Began

Published: Mar 8, 2023
How the Tradition of Giving a Solitaire Diamond Ring Began
Author: 
The Team

Let's take a stroll down memory lane and explore the brief history of the beloved solitaire diamond ring, shall we?

Believe it or not, the tradition of giving a solitaire diamond ring as a symbol of engagement is actually a relatively recent phenomenon. It wasn't until the late 19th century that the idea really started to take off. Prior to that, engagement rings were often simple bands made from materials like silver or gold. Diamonds were certainly considered precious, but they were more commonly used as accents on other pieces of jewelry rather than as the focal point.

So what changed? Thanks to a little marketing push by the one and only De Beers company (you may have heard of them) had a surplus of diamonds on their hands and were looking for ways to boost sales. Enter the "A Diamond is Forever" campaign, which convinced the masses that no engagement was complete without a diamond solitaire.


“A Diamond is Forever” Love Scene, Artist: Pierre Ino, Company: De Beers Consolidated Mines, Agency: N.W. Ayer and Son - National Museum of American History Archives Center (Coll. 59 Ayer Series 3 Box 148 Folder 3)


And the rest, as they say, is history. Today, the solitaire diamond ring is practically synonymous with engagements and proposals, and it's hard to imagine a time when it wasn't the norm. But let's be real, who needs a marketing campaign to convince them that diamonds are forever? We all know that a diamond solitaire is the epitome of elegance and class, and it's no wonder that it has remained a timeless tradition for over a century.

via GIPHY



Today, the solitaire diamond ring remains a staple in the world of engagement rings, with many couples opting for a classic, minimalistic design that showcases the diamond's natural beauty. And let's not forget about the countless variations that have emerged over the years, from unique band designs to diamond shapes and colors.


The solitaire diamond ring may be a relatively modern tradition, but it's one that's certainly stood the test of time. Whether you're a hopeless romantic or just love a good bit of bling, there's no denying the allure of that little sparkle on your finger.

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